A powerful new precedent has been set by KPop Demon Hunters, as the Netflix film proved that streaming and theatrical releases can not only coexist but thrive together. The animated movie topped the weekend box office with an estimated $18-$20 million from a special sing-along event, a result that challenges the long-held industry belief in strict theatrical windows.
The film’s journey began with its massive success on Netflix, where it became the second-most-viewed movie in the platform’s history. This established a huge, dedicated fanbase that was already familiar with and passionate about the film and its hit soundtrack, reducing the need for a traditional marketing campaign.
The theatrical event was a masterstroke, offering this fanbase a new and valuable experience. The communal joy of the sing-along, held in 1,700 theaters, was a powerful draw, leading to widespread sellouts. The success vindicated exhibitors like Regal and Cinemark, who embraced the hybrid model, while AMC Theaters’ refusal now looks like a missed opportunity.
The story of a demon-hunting K-pop girl group has now broken barriers in its distribution. This triumph is a win for Netflix, a win for participating theaters, and a sign of a more flexible and fan-centric future for the movie industry.